Betzalel was the project manager for the construction of the Mishkan (Tabernacle, portable sanctuary that the Jews carried around in the desert). Why does the Torah say that G-d called Betzalel by name, a formula not used when other characters, such as Aharon (Aaron)?

Rabbi Moshe Feinstein, a leading 20^{th century Rabbi, suggests that the use of this formulation in regard to the Mishkan, which was the first ‘project’ for the Jewish people to undertake after receiving the Torah, shows us that people should use their G-d given powers for the right purposes.}

We are all created with talents and have the freedom to choose how to employ these talents. The people saw that G-d specifically furnished (pun intended!) Betzalel with the talents to construct the Mishkan, as the coming verses describe. The people understood that Betzalel was using his talents appropriately rather than building a monument to his own vanity. The word ‘re’ay’, literally meaning ‘see!’, denotes seeing and understanding something rather than simply watching an event, (see Shemot 2:12 for another example) further underlining that Bnei Yisrael understood what was happening.

Conversely, other people also can have the ability to realise when somebody chooses to use his or her talents for inappropriate means. Betzalel was ‘called by name’ for his specific task, one in which he had great success.